https://journals.cuk.ac.ke/index.php/JSSBT/issue/feed Journal of Social Sciences, Business and Technology (JSSBT) 2024-04-23T22:12:05+00:00 Isaac K. Nyamongo inyamongo@cuk.ac.ke Open Journal Systems <p><strong>About the Journal</strong></p> <p style="text-align: justify;">The Journal of Social Sciences, Business and Technology (JSSBT): Online ISSN: 2958 - 5864&nbsp;and Print ISSN: 2707- 5966 is published by The Co-operative University of Kenya. The inaugural release&nbsp; The aim is to publish high quality research papers in various areas of social sciences, businesses, entrepreneurships and technologies. Contributions to the journal can be made as either a research article or a review article. The journal is published as a periodical, with issues annually in, June, and is distributed electronically worldwide via an open access.</p> <p style="text-align: justify;">The journal covers the following seven thematic areas: Social Sciences; Business Administration &amp; management; Procurement; Business and Commerce; Entrepreneurship; knowledge management; hospitality and tourism management; finance inclusion; gender; Innovation, Information and Communication Technology; Disaster Risk Management; and, Socio-economic research.<strong>&nbsp;</strong></p> https://journals.cuk.ac.ke/index.php/JSSBT/article/view/88 Strategic Thinking as a Catalyst for Entrepreneurial Resilience in Post Covid-19 Recovery: A case of LUKHU Fashion Digital Strategy 2024-04-23T22:12:05+00:00 Michael Ngala Orucho mngala@cuk.ac.ke Benedict Kuloba bkuloba@gmail.com <p>Covid-19 has created new vulnerabilities alongside emerging opportunities for strategically thinking organizations. The pandemic has propelled value-chain partners, customers, and employees to increase use of technology, which has bridged barriers to digital disruption and paved the way for rapid technology-driven changes. Corporate recovery from the Covid-19 crisis demands a strong technology foundation with strategic thinkers who make bold investments in technology and capabilities to equip their businesses to outperform competitors and rivals in a rapidly evolving and dynamic industry landscape. Strategic thinking refers to the rational and intentional thought process that centers on the analysis of critical variables that may influence current and future success of a business. This paper assesses the potential of LUKHU Fashion Digital platform in the Kenyan Market. The research problem is centered on the fact that many business have been closing every time a pandemic like Covid 19 strikes. The digital platform, LUKHU, has been established to create an interconnected fashion community that supports creativity, sustainability, economic and social<br>empowerment in Africa, through technology. The platform makes it simple, convenient, and affordable to buy, sell and discover fashion online. This study is anchored on the Resource Based View (RBV). A survey tool was used with a landing page website to organically gather data from online users in Kenya. Descriptive analysis was undertaken to assess the viability and usability potential. Results show that the majority (70%) of buyer respondents were skewed around price points and ease of access as the<br>major determinant of purchase dynamics. The key deliverables from the survey on sellers’ operational ecosystem were: product sourcing and stocking based on a fragmented supply chain. This affects price points. The study recommends that enterprises in the line of fashion, should monitor customer cycle and tailor product offerings uniquely to target set of customers in an efficient and effective manner and that online platforms should be fully embraced to attain Covid-19 resilience.</p> 2024-04-23T00:00:00+00:00 Copyright (c) 2022 Michael Ngala Orucho, Benedict Kuloba https://journals.cuk.ac.ke/index.php/JSSBT/article/view/87 Supply Chains Distortions and Strategies for Resilience amid COVID-19 Recovery Journey: A Systematic Literature Review 2024-04-23T21:49:18+00:00 Alban Mchopa D. albanmchopa@gmail.com <p>COVID-19 outbreak affected not only global and domestic supply chains but also lives and businesses across the globe. Across the global supply chains businesses closed, production operations and distribution disrupted locally and across the world. The study aimed to determine the distortions caused by the COVID-19 pandemic in the supply chain and identify approaches for building resilience amidst the recovery period. Guided by Resource Dependence Theory the study adopted a qualitative approach whereby a systematic literature review was conducted to collect secondary data from published research articles through rigorous screening. Basic coding was done (open, axial and selective coding) and thereafter constant comparison analysis was performed for data analysis. Findings indicate that the outbreak has caused disruptions throughout the global, regional and local supply chains which paralysed<br />several businesses and sectors particularly manufacturing, transportation, hospitality, and cross-border logistics. To counteract the ramifications and build resilience firms and companies should consider resorting to near-shoring, subcontracting, multiple sourcing, buffering and strategic stocking and increasing visibility for vulnerabilities. Similarly, there is a need for developing strategic alliances whether in terms of partnership or joint ventures for sharing resources as well as risks towards building resilience jointly for addressing the implications and distortions.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Alban Mchopa D.