Who is King: Customer or Employee? Effect of Customer vs. Employee Focus Strategies on Customer Retention by Selected Small Enterprises in Nakuru Central Business District, Kenya. JSSBT [Internet]. 2020 Jun. 30 [cited 2026 Jul. 6];1(1):1-8. Available from: https://journals.cuk.ac.ke/index.php/JSSBT/article/view/48