THE MODERATING ROLE OF LEGAL OWNERSHIP ON MARKET INNOVATION MANAGEMENT AND THE PERFORMANCE OF MICRO, SMALL AND MEDIUM HOTELS IN NAIROBI.

Authors

  • Mary Mwihaki Munene Jomo Kenyatta University of Agriculture and Technology
  • E. Mukulu Jomo Kenyatta University of Agriculture and Technology
  • J. M. KIHORO The Co-operative University of Kenya

Keywords:

Legal Ownership, Legal Factors, Market Innovation, Firm Performance, Moderating Role

Abstract

This paper studies the moderating role of legal factors on the relationship of market innovation management and on
firm performance. Non employer firms generally do not perform well. Over the years however, many sole owned firms
have proven this theory wrong by being highly industrious and yielding positive returns. This has been especially the
case with micro firms. Most studies on firm performance concentrate on factors that directly affect the growth of firms
such as resources, markets, training but fail to look at enterprise characteristics. Of concern in this study is that legal
ownership can have a moderating role on the relationships between market innovation management and the growth
of micro, small and medium enterprises.

Author Biographies

Mary Mwihaki Munene, Jomo Kenyatta University of Agriculture and Technology

Graduate student at Jomo Kenyatta University of Agriculture and Technology.

E. Mukulu, Jomo Kenyatta University of Agriculture and Technology

Faculty member at Jomo Kenyatta University of Agriculture and Technology.

J. M. KIHORO, The Co-operative University of Kenya

Faculty member, School of Computing and Mathematics, The Co-operative University of Kenya.

AFRICAN JOURNAL OF CO-OPERATIVE DEVELOPMENT AND TECHNOLOGY (AJCDT)

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Published

2019-12-05

How to Cite

Munene, M. M., Mukulu, E., & KIHORO, J. M. (2019). THE MODERATING ROLE OF LEGAL OWNERSHIP ON MARKET INNOVATION MANAGEMENT AND THE PERFORMANCE OF MICRO, SMALL AND MEDIUM HOTELS IN NAIROBI. African Journal of Co-Operative Development and Technology, 2(1), 35-43. Retrieved from https://journals.cuk.ac.ke/index.php/12/article/view/23

Issue

Vol. 2 No. 1 (2017): The African Journal of Co-operative Development and Technology

Section

Articles

License

Papers published in AJCDT Journal must be the original work of the author/s that has not been published previously in any manner. Authors retain the copyright of the published papers.