ECO VENTURE PRODUCT ON SUSTAINABLE DEVELOPMENT AMONG SMALL AND MEDIUM ENTERPRISES IN NAIROBI COUNTY.

Abstract

This study was designed to investigate the relationship between eco-venture product on sustainable development among SMEs in Nairobi County. A sample representation of 246 from three levels of management of all SMEs was
taken from the study using simple random sampling. In the process of answering the fundamental questions, a questionnaire for this study consisted of two sections: the profile of the respondents and their business, and the main
questionnaire, which contained questions on the eco-venture product. After the data the data collection, it was analyzed for parametric tests. Most of the data gathered using the Likert scale was ordinal. Open-ended questions
were analyzed using descriptive content analysis. There was error checking before data analysis to check for correctness of data input to the system cleared out transcription errors. Descriptive statistics such as the mean, the
range, the standard deviation and variance gave a good idea of how the respondents reacted to the items of the
questionnaire and how useful the things measured were. Exploratory data analysis included reliability tests for
constructs at both individual and composite level, and measurement of both convergent and constructed validity was
carried out using regression analysis to determine the relationship between the eco-venture products on sustainable
development. The findings established the effect of the eco-venture product on sustainable development as having a
good fit since all were above or below the recommended levels. Regression model results indicated the eco-venture
product as (R2 0.525, P < 0.000). Eco eco-venture product had a significant effect on sustainable development (P >0.004). The study recommends for an integrated environmental aspect into the eco-venture products that would address the experiences of the environmental entrepreneurs in their endeavor to achieve sustainable development goals. The study established theoretical foundations drawn basically from Social Cognitive Theory (SCT) started as the Social Learning Theory (SLT) eco-venture product and sustainable development.